At a glance
binske is a premium multi-state cannabis brand founded in Colorado in 2015. It built its identity around proprietary genetics, food-focused edibles and art-led packaging, then expanded through state-by-state licensing partnerships. Its current catalog covers flower, regular and infused pre-rolls, live resin and live hash rosin concentrates, vapes, chocolates and fruit gummies.
Founder and ownership
Company materials identify Jake Pasternack as binske’s founder and describe him as founder, chairman and chief executive of parent company Praetorian Global. Contemporary coverage also identifies Alex Pasternack as a co-founder involved in the brand. Praetorian Global remains the named parent in licensing disclosures; binske is a brand division rather than a single nationwide cannabis licensee.
Colorado launch and early thesis
Launched in 2015, binske positioned cannabis as a designed consumer-goods experience rather than an anonymous commodity. The early assortment combined flower and concentrates with chocolates, gummies and infused olive oil made from deliberately sourced culinary ingredients. The brand name is pronounced “binsk,” with the final e silent, according to its 2019 company profile.
Genetics and flower
binske says it maintains an in-house genetic library and uses phenotype selection to develop cultivar-specific flower. Current formats include pre-packaged and deli-style bulk flower, 1-gram pre-rolls, seven-pack mini pre-rolls and live-concentrate-infused versions. Because cultivation occurs through partnered facilities, strain availability, grower, test results and finish can differ by state and batch.
Concentrates and vapes
The concentrate line includes live resin and solventless live hash rosin, while vape formats include live-resin cartridges and all-in-one devices. Infused pre-rolls can use live resin or live hash rosin depending on the market. These are materially different processes: live resin uses solvent extraction, while hash rosin relies on ice-water separation, heat and pressure.
Edibles and ingredient story
Current edibles center on pectin fruit gummies and chocolate bars. binske says most gummy markets use 10 milligrams of THC per piece, while Michigan uses 20-milligram pieces with a half-piece serving; formulas may pair THC with CBD, CBG, CBC or CBN. The chocolate line uses Peruvian Pure Nacional cacao. Consumers should rely on the local package because potency and formulas vary by jurisdiction.
Awards and recognition
binske and its partners report that Leafly recognized the company for Best Overall Brand, Best Edibles and Best Concentrates, with 2017 recognition helping accelerate expansion. Those honors support the brand’s reputation, but they are historical editorial awards, not a standing certification of every product. No complete independent year-by-year award ledger was located in the reviewed sources.
Expansion and licensed production
A 2019 MariMed agreement proposed distribution across seven additional eastern states, while later partnerships included Ascend production in Illinois, Massachusetts and New Jersey, Petalfast representation in California, and an InterCure license for selected international medical markets. The current store locator should be treated as the best availability guide. Products carrying the same brand can be manufactured by different licensed operators under state-specific rules.
Research basis and limits
This profile uses binske’s current product, genetics and store-locator pages; a company release naming its founder and parent; partner disclosures; and independent trade coverage. Product claims are attributed to the brand where appropriate. Current ownership percentages, revenue, nationwide door count, partner-by-partner license status and the operating status of every announced international market were not independently verified.