Friendly Farms, now operating as Friendly Brand, is the California company that helped put liquid live resin on the map. It launched one of the state's first live resin cartridges in 2017, and that early bet on full-spectrum, flavor-first extraction still defines the brand's output. The core product is the live resin cart, built from fresh-frozen whole-plant cannabis instead of distillate.
Fresh-frozen means the flower is frozen at harvest rather than dried and cured first, which locks in the volatile terpenes. Friendly utilizes live-liquid hydrocarbon extraction that keeps the terpene profile intact, ensuring the oil tastes like the original cultivar rather than a generic additive. The catalog includes strain-specific vapes, tinctures, and concentrates, all focused on preserving the plant's authentic scent and taste. Sourcing plays a critical role in the brand's flavor profile.
Friendly pulls craft cannabis from established California growing regions, such as the Emerald Triangle and Santa Barbara County, and works with curated genetics. The company was founded by operators, emphasizing small-batch runs, strain-specific drops, and a legacy-rooted California identity that maintained its character while scaling. Friendly remains a primary reference point for live resin cartridges due to its history of full-spectrum extraction.
The 2026 rename to Friendly Brand reflects a cosmetic shift, while the company retains the same operators and fresh-frozen philosophy.